Cold-pressed Juice Brand

Cold-pressed Juice Brand

Cold-pressed Juice Brand

Cold-pressed Juice Brand

Vitame – Brand & Packaging Design

Vitame – Brand & Packaging Design

Vitame – Brand & Packaging Design

Vitame – Brand & Packaging Design

Vitame – Brand & Packaging Design

Vitame – Brand & Packaging Design

A horizontal lineup of five Vitame cold-pressed juice bottles against a black background, showcasing their unique flavor-specific gradient packaging variations. Each bottle has a black cap and large, black numbers from '01' to '05'. The color gradients visible are (from left to right): green/yellow/orange, red/orange/yellow, orange/yellow/pink, red/pink/blue, and green/pink/red.
A horizontal lineup of five Vitame cold-pressed juice bottles against a black background, showcasing their unique flavor-specific gradient packaging variations. Each bottle has a black cap and large, black numbers from '01' to '05'. The color gradients visible are (from left to right): green/yellow/orange, red/orange/yellow, orange/yellow/pink, red/pink/blue, and green/pink/red.
A horizontal lineup of five Vitame cold-pressed juice bottles against a black background, showcasing their unique flavor-specific gradient packaging variations. Each bottle has a black cap and large, black numbers from '01' to '05'. The color gradients visible are (from left to right): green/yellow/orange, red/orange/yellow, orange/yellow/pink, red/pink/blue, and green/pink/red.

Project Details

Project Details

Project Details

Project Details

Project Details

Brand Name

Brand Name

Brand Name

Brand Name

Vitame

Vitame

Vitame

Vitame

Industry

Industry

Industry

Industry

Food & Drink

Food & Drink

Food & Drink

Food & Drink

Services

Services

Services

Services

Brand Design, Packaging Design, 3D Modelling & Animation, & Social Media Design

Brand Design, Packaging Design, 3D Modelling & Animation, & Social Media Design

Brand Design, Packaging Design, 3D Modelling & Animation, & Social Media Design

Brand Design, Packaging Design, 3D Modelling & Animation, & Social Media Design

Project Details

Project Details

Project Details

Project Details

"Vitame is a cold-pressed juice brand inspired by the power of nature. Using fresh, nutrient-rich ingredients, Vitame creates energizing juices crafted to bring health, flavour, and vitality to your daily routine."

Brief by @designerbriefs on Instagram

The Vitame brand identity is a celebration of the vibrancy and freshness of its cold-pressed juices. The design is characterized by a bold, minimalist aesthetic that uses bright, vibrant colors to represent the brand's commitment to using only the freshest, most nutritious fruits and vegetables. The simple, clean lines of the typography and logo reflect the purity of the product, while the bold color palette conveys a sense of energy and vitality.

More Info

More Info

More Info

More Info

Vitame's logo, composed of five circles arranged in a 'V' shape, centered against a black background. Each of the five circles features a distinct color from a rainbow gradient, transitioning from red and orange at the top, through yellow and green in the middle, to blue and purple at the bottom.
Vitame's logo, composed of five circles arranged in a 'V' shape, centered against a black background. Each of the five circles features a distinct color from a rainbow gradient, transitioning from red and orange at the top, through yellow and green in the middle, to blue and purple at the bottom.
Vitame's logo, composed of five circles arranged in a 'V' shape, centered against a black background. Each of the five circles features a distinct color from a rainbow gradient, transitioning from red and orange at the top, through yellow and green in the middle, to blue and purple at the bottom.

The Logo

The Logo

The Logo

The Logo

The Logo

The Vitame logo is designed with a bold, minimalist aesthetic, it features a distinctive graphic mark composed of five circles, artfully arranged to form the letter "V." This "V" directly references "Vitame," serving as an immediate visual identifier for the brand. Beyond its direct phonetic link, the five circles hold deeper symbolic meaning. Each circle represents one of Vitame's five signature cold-pressed juice flavors. The clean lines and simple geometric shapes reflect the purity of Vitame's cold-pressed juices. The logo's strong visual presence is both memorable and modern, perfectly setting the stage for a brand celebrated for its energizing and vitalizing products.

The Vitame logo is designed with a bold, minimalist aesthetic, it features a distinctive graphic mark composed of five circles, artfully arranged to form the letter "V." This "V" directly references "Vitame," serving as an immediate visual identifier for the brand. Beyond its direct phonetic link, the five circles hold deeper symbolic meaning. Each circle represents one of Vitame's five signature cold-pressed juice flavors. The clean lines and simple geometric shapes reflect the purity of Vitame's cold-pressed juices. The logo's strong visual presence is both memorable and modern, perfectly setting the stage for a brand celebrated for its energizing and vitalizing products.

The Vitame logo is designed with a bold, minimalist aesthetic, it features a distinctive graphic mark composed of five circles, artfully arranged to form the letter "V." This "V" directly references "Vitame," serving as an immediate visual identifier for the brand. Beyond its direct phonetic link, the five circles hold deeper symbolic meaning. Each circle represents one of Vitame's five signature cold-pressed juice flavors. The clean lines and simple geometric shapes reflect the purity of Vitame's cold-pressed juices. The logo's strong visual presence is both memorable and modern, perfectly setting the stage for a brand celebrated for its energizing and vitalizing products.

The Vitame logo is designed with a bold, minimalist aesthetic, it features a distinctive graphic mark composed of five circles, artfully arranged to form the letter "V." This "V" directly references "Vitame," serving as an immediate visual identifier for the brand. Beyond its direct phonetic link, the five circles hold deeper symbolic meaning. Each circle represents one of Vitame's five signature cold-pressed juice flavors. The clean lines and simple geometric shapes reflect the purity of Vitame's cold-pressed juices. The logo's strong visual presence is both memorable and modern, perfectly setting the stage for a brand celebrated for its energizing and vitalizing products.

A visual explanation of the Vitame logo's inspiration, presented against a black background. On the left, a large white letter 'V' is labeled 'The letter "V"'. In the middle, a plus sign is followed by five white silhouettes of juice bottles labeled '5 signature juice flavors'. On the right, an equals sign leads to the Vitame logo, which is a 'V' made of five gradient-colored circles. This final element is labeled 'A "V" made of 5 circles, each representing one of Vitame's signature juice flavors'.
A visual explanation of the Vitame logo's inspiration, presented against a black background. On the left, a large white letter 'V' is labeled 'The letter "V"'. In the middle, a plus sign is followed by five white silhouettes of juice bottles labeled '5 signature juice flavors'. On the right, an equals sign leads to the Vitame logo, which is a 'V' made of five gradient-colored circles. This final element is labeled 'A "V" made of 5 circles, each representing one of Vitame's signature juice flavors'.
A visual explanation of the Vitame logo's inspiration, presented against a black background. On the left, a large white letter 'V' is labeled 'The letter "V"'. In the middle, a plus sign is followed by five white silhouettes of juice bottles labeled '5 signature juice flavors'. On the right, an equals sign leads to the Vitame logo, which is a 'V' made of five gradient-colored circles. This final element is labeled 'A "V" made of 5 circles, each representing one of Vitame's signature juice flavors'.

Color & Typography

Color & Typography

Color & Typography

Color & Typography

Color & Typography

The brand's designs predominantly feature a stark black background, creating a dramatic and sophisticated stage that allows the product and other elements to truly pop. White is strategically employed for text and subtle details, ensuring optimal readability and a clean aesthetic. Adding a dynamic layer to this foundation is a lively spectrum of six vibrant colors: Red (#FF2323), Orange (#FF8B17), Yellow (#FFEC1D), Green (#BAFF19), Blue (#498EFC), and Purple (#FC49E8). These bright, fresh tones are directly inspired by the natural ingredients found in Vitame's cold-pressed juices and are typically presented in smooth, energetic gradients. These gradients beautifully wrap around product imagery and other graphic elements, conveying a sense of health, flavor, and vitality. For its typography, Vitame exclusively uses Montserrat as its primary typeface. This clean, geometric sans-serif font was chosen for its modern aesthetic, excellent readability, and versatile range of weights. The brand primarily utilizes the "Light" weight for most body text and general information, which contributes to the minimalist and airy feel of the designs. Where emphasis or stronger presence is required, the "Regular" weight of Montserrat is strategically employed. This thoughtful use of different weights within the same typeface ensures a consistent and cohesive visual voice, maintaining clarity and reinforcing the brand's pure and uncomplicated nature.

The brand's designs predominantly feature a stark black background, creating a dramatic and sophisticated stage that allows the product and other elements to truly pop. White is strategically employed for text and subtle details, ensuring optimal readability and a clean aesthetic. Adding a dynamic layer to this foundation is a lively spectrum of six vibrant colors: Red (#FF2323), Orange (#FF8B17), Yellow (#FFEC1D), Green (#BAFF19), Blue (#498EFC), and Purple (#FC49E8). These bright, fresh tones are directly inspired by the natural ingredients found in Vitame's cold-pressed juices and are typically presented in smooth, energetic gradients. These gradients beautifully wrap around product imagery and other graphic elements, conveying a sense of health, flavor, and vitality. For its typography, Vitame exclusively uses Montserrat as its primary typeface. This clean, geometric sans-serif font was chosen for its modern aesthetic, excellent readability, and versatile range of weights. The brand primarily utilizes the "Light" weight for most body text and general information, which contributes to the minimalist and airy feel of the designs. Where emphasis or stronger presence is required, the "Regular" weight of Montserrat is strategically employed. This thoughtful use of different weights within the same typeface ensures a consistent and cohesive visual voice, maintaining clarity and reinforcing the brand's pure and uncomplicated nature.

The brand's designs predominantly feature a stark black background, creating a dramatic and sophisticated stage that allows the product and other elements to truly pop. White is strategically employed for text and subtle details, ensuring optimal readability and a clean aesthetic. Adding a dynamic layer to this foundation is a lively spectrum of six vibrant colors: Red (#FF2323), Orange (#FF8B17), Yellow (#FFEC1D), Green (#BAFF19), Blue (#498EFC), and Purple (#FC49E8). These bright, fresh tones are directly inspired by the natural ingredients found in Vitame's cold-pressed juices and are typically presented in smooth, energetic gradients. These gradients beautifully wrap around product imagery and other graphic elements, conveying a sense of health, flavor, and vitality. For its typography, Vitame exclusively uses Montserrat as its primary typeface. This clean, geometric sans-serif font was chosen for its modern aesthetic, excellent readability, and versatile range of weights. The brand primarily utilizes the "Light" weight for most body text and general information, which contributes to the minimalist and airy feel of the designs. Where emphasis or stronger presence is required, the "Regular" weight of Montserrat is strategically employed. This thoughtful use of different weights within the same typeface ensures a consistent and cohesive visual voice, maintaining clarity and reinforcing the brand's pure and uncomplicated nature.

The brand's designs predominantly feature a stark black background, creating a dramatic and sophisticated stage that allows the product and other elements to truly pop. White is strategically employed for text and subtle details, ensuring optimal readability and a clean aesthetic. Adding a dynamic layer to this foundation is a lively spectrum of six vibrant colors: Red (#FF2323), Orange (#FF8B17), Yellow (#FFEC1D), Green (#BAFF19), Blue (#498EFC), and Purple (#FC49E8). These bright, fresh tones are directly inspired by the natural ingredients found in Vitame's cold-pressed juices and are typically presented in smooth, energetic gradients. These gradients beautifully wrap around product imagery and other graphic elements, conveying a sense of health, flavor, and vitality. For its typography, Vitame exclusively uses Montserrat as its primary typeface. This clean, geometric sans-serif font was chosen for its modern aesthetic, excellent readability, and versatile range of weights. The brand primarily utilizes the "Light" weight for most body text and general information, which contributes to the minimalist and airy feel of the designs. Where emphasis or stronger presence is required, the "Regular" weight of Montserrat is strategically employed. This thoughtful use of different weights within the same typeface ensures a consistent and cohesive visual voice, maintaining clarity and reinforcing the brand's pure and uncomplicated nature.

Vitame's color palette display. The top section shows a black swatch labeled 'Black #000000' and a white swatch labeled 'White #FFFFFF'. The bottom section features a horizontal gradient bar displaying six vibrant colors with their respective hex codes and names: Red #FF2323, Orange #FF8B17, Yellow #FFEC1D, Green #BAFF19, Blue #498EFC, and Purple #FC49E8.
Vitame's color palette display. The top section shows a black swatch labeled 'Black #000000' and a white swatch labeled 'White #FFFFFF'. The bottom section features a horizontal gradient bar displaying six vibrant colors with their respective hex codes and names: Red #FF2323, Orange #FF8B17, Yellow #FFEC1D, Green #BAFF19, Blue #498EFC, and Purple #FC49E8.
Vitame's color palette display. The top section shows a black swatch labeled 'Black #000000' and a white swatch labeled 'White #FFFFFF'. The bottom section features a horizontal gradient bar displaying six vibrant colors with their respective hex codes and names: Red #FF2323, Orange #FF8B17, Yellow #FFEC1D, Green #BAFF19, Blue #498EFC, and Purple #FC49E8.

Packaging Design

Packaging Design

Packaging Design

Packaging Design

Packaging Design

Vitame's packaging design is a direct extension of its commitment to natural vitality and fresh ingredients, transforming each bottle into a visually compelling representation of the juice within. The juices are elegantly presented in sleek glass bottles with a premium glossy finish, designed not only for aesthetic appeal but also to convey the quality of the cold-pressed product. A key feature of the packaging is the use of distinct, vibrant gradient variations on each bottle, with every gradient thoughtfully crafted to represent the specific flavor profile of the juice it contains. This approach creates an intuitive and visually delightful connection between the packaging and the fresh ingredients.

Vitame's packaging design is a direct extension of its commitment to natural vitality and fresh ingredients, transforming each bottle into a visually compelling representation of the juice within. The juices are elegantly presented in sleek glass bottles with a premium glossy finish, designed not only for aesthetic appeal but also to convey the quality of the cold-pressed product. A key feature of the packaging is the use of distinct, vibrant gradient variations on each bottle, with every gradient thoughtfully crafted to represent the specific flavor profile of the juice it contains. This approach creates an intuitive and visually delightful connection between the packaging and the fresh ingredients.

Vitame's packaging design is a direct extension of its commitment to natural vitality and fresh ingredients, transforming each bottle into a visually compelling representation of the juice within. The juices are elegantly presented in sleek glass bottles with a premium glossy finish, designed not only for aesthetic appeal but also to convey the quality of the cold-pressed product. A key feature of the packaging is the use of distinct, vibrant gradient variations on each bottle, with every gradient thoughtfully crafted to represent the specific flavor profile of the juice it contains. This approach creates an intuitive and visually delightful connection between the packaging and the fresh ingredients.

Vitame's packaging design is a direct extension of its commitment to natural vitality and fresh ingredients, transforming each bottle into a visually compelling representation of the juice within. The juices are elegantly presented in sleek glass bottles with a premium glossy finish, designed not only for aesthetic appeal but also to convey the quality of the cold-pressed product. A key feature of the packaging is the use of distinct, vibrant gradient variations on each bottle, with every gradient thoughtfully crafted to represent the specific flavor profile of the juice it contains. This approach creates an intuitive and visually delightful connection between the packaging and the fresh ingredients.

A horizontal lineup of five Vitame cold-pressed juice bottles with black caps, showcased against a black background. Each bottle features a distinct vibrant gradient color. From left to right, the bottles are numbered '01' to '05' in large black text. The gradients display combinations of green/yellow/orange, red/orange/yellow, orange/yellow/pink, red/pink/blue, and green/pink/red, reflecting the flavors of the juices.
A horizontal lineup of five Vitame cold-pressed juice bottles with black caps, showcased against a black background. Each bottle features a distinct vibrant gradient color. From left to right, the bottles are numbered '01' to '05' in large black text. The gradients display combinations of green/yellow/orange, red/orange/yellow, orange/yellow/pink, red/pink/blue, and green/pink/red, reflecting the flavors of the juices.
A horizontal lineup of five Vitame cold-pressed juice bottles with black caps, showcased against a black background. Each bottle features a distinct vibrant gradient color. From left to right, the bottles are numbered '01' to '05' in large black text. The gradients display combinations of green/yellow/orange, red/orange/yellow, orange/yellow/pink, red/pink/blue, and green/pink/red, reflecting the flavors of the juices.

Mockups

Mockups

Mockups

Mockups

Mockups

This section showcases the comprehensive visual identity system for Vitame, demonstrating how the core branding elements—the distinctive logo, vibrant color palette, and refined typography—seamlessly integrate across diverse touchpoints. Through a series of compelling mockups, you'll see the brand's cohesive and energetic presence across various applications.

This section showcases the comprehensive visual identity system for Vitame, demonstrating how the core branding elements—the distinctive logo, vibrant color palette, and refined typography—seamlessly integrate across diverse touchpoints. Through a series of compelling mockups, you'll see the brand's cohesive and energetic presence across various applications.

This section showcases the comprehensive visual identity system for Vitame, demonstrating how the core branding elements—the distinctive logo, vibrant color palette, and refined typography—seamlessly integrate across diverse touchpoints. Through a series of compelling mockups, you'll see the brand's cohesive and energetic presence across various applications.

This section showcases the comprehensive visual identity system for Vitame, demonstrating how the core branding elements—the distinctive logo, vibrant color palette, and refined typography—seamlessly integrate across diverse touchpoints. Through a series of compelling mockups, you'll see the brand's cohesive and energetic presence across various applications.

Mockup displaying Vitame's colorful print stationery on a dark background. The scene includes a white letterhead with the Vitame logo and text at the bottom. To its left, a vertical A4 envelope with a rainbow gradient and the Vitame logo is partially visible. To the right, stacked horizontal standard envelopes and business cards also feature the vibrant rainbow gradients and the Vitame logo, showcasing a consistent and lively brand presence across all print materials.
Mockup displaying Vitame's colorful print stationery on a dark background. The scene includes a white letterhead with the Vitame logo and text at the bottom. To its left, a vertical A4 envelope with a rainbow gradient and the Vitame logo is partially visible. To the right, stacked horizontal standard envelopes and business cards also feature the vibrant rainbow gradients and the Vitame logo, showcasing a consistent and lively brand presence across all print materials.
Mockup displaying Vitame's colorful print stationery on a dark background. The scene includes a white letterhead with the Vitame logo and text at the bottom. To its left, a vertical A4 envelope with a rainbow gradient and the Vitame logo is partially visible. To the right, stacked horizontal standard envelopes and business cards also feature the vibrant rainbow gradients and the Vitame logo, showcasing a consistent and lively brand presence across all print materials.
A close-up, overhead view of multiple Vitame business cards scattered across a dark surface. Each business card features a vibrant rainbow gradient background. The front of the cards displays the Vitame logo (black circles forming a 'V') and the brand name 'vitame' in black text. The back of the cards includes contact information in black text, such as the email address 'phoebe.williams@vitame.com' and a phone number, along with the person's name 'Phoebe Williams' and title 'Sales Representative'.
A close-up, overhead view of multiple Vitame business cards scattered across a dark surface. Each business card features a vibrant rainbow gradient background. The front of the cards displays the Vitame logo (black circles forming a 'V') and the brand name 'vitame' in black text. The back of the cards includes contact information in black text, such as the email address 'phoebe.williams@vitame.com' and a phone number, along with the person's name 'Phoebe Williams' and title 'Sales Representative'.
A close-up, overhead view of multiple Vitame business cards scattered across a dark surface. Each business card features a vibrant rainbow gradient background. The front of the cards displays the Vitame logo (black circles forming a 'V') and the brand name 'vitame' in black text. The back of the cards includes contact information in black text, such as the email address 'phoebe.williams@vitame.com' and a phone number, along with the person's name 'Phoebe Williams' and title 'Sales Representative'.
Mockup displaying Vitame's print stationery, specifically a letterhead and a business card. The letterhead, a white sheet of paper, features the black Vitame logo and 'vitame' text in the bottom right corner, above a small line of text. The business card, positioned horizontally, showcases a vibrant rainbow gradient. The card displays the black Vitame logo and 'vitame' text, along with placeholder text for contact information such as name, email, and phone number.
Mockup displaying Vitame's print stationery, specifically a letterhead and a business card. The letterhead, a white sheet of paper, features the black Vitame logo and 'vitame' text in the bottom right corner, above a small line of text. The business card, positioned horizontally, showcases a vibrant rainbow gradient. The card displays the black Vitame logo and 'vitame' text, along with placeholder text for contact information such as name, email, and phone number.
Mockup displaying Vitame's print stationery, specifically a letterhead and a business card. The letterhead, a white sheet of paper, features the black Vitame logo and 'vitame' text in the bottom right corner, above a small line of text. The business card, positioned horizontally, showcases a vibrant rainbow gradient. The card displays the black Vitame logo and 'vitame' text, along with placeholder text for contact information such as name, email, and phone number.
A close-up, angled mockup showing multiple stacks of Vitame business cards. Each card features a vibrant rainbow gradient background transitioning from yellow to orange, pink, and blue. The front of the cards displays the black Vitame logo (five circles forming a 'V') and 'vitame' text. The back of the cards, visible on some, includes placeholder contact details in black text, such as 'Phoebe Williams Sales Representative', an email address like 'phoebe.williams@vitame.com', and a phone number '+01 23 456 7890'.
A close-up, angled mockup showing multiple stacks of Vitame business cards. Each card features a vibrant rainbow gradient background transitioning from yellow to orange, pink, and blue. The front of the cards displays the black Vitame logo (five circles forming a 'V') and 'vitame' text. The back of the cards, visible on some, includes placeholder contact details in black text, such as 'Phoebe Williams Sales Representative', an email address like 'phoebe.williams@vitame.com', and a phone number '+01 23 456 7890'.
A close-up, angled mockup showing multiple stacks of Vitame business cards. Each card features a vibrant rainbow gradient background transitioning from yellow to orange, pink, and blue. The front of the cards displays the black Vitame logo (five circles forming a 'V') and 'vitame' text. The back of the cards, visible on some, includes placeholder contact details in black text, such as 'Phoebe Williams Sales Representative', an email address like 'phoebe.williams@vitame.com', and a phone number '+01 23 456 7890'.
Mockups of Vitame's social media profiles displayed side-by-side. On the left, an iPhone screen shows the Vitame Instagram profile. The profile photo is Vitame's logo (five circles forming a 'V') in a rainbow gradient against a black background, encircled by a thin, vibrant gradient border. The username 'vitame' is visible, along with '123 posts' and '1234 followers'. On the right, a Twitter profile mockup displays the same rainbow gradient Vitame logo as its profile photo, with the cover photo featuring a horizontal lineup of five colorful Vitame juice bottles against a black background. The profile name 'Vitame' and handle '@drinkvitame' are also visible.
Mockups of Vitame's social media profiles displayed side-by-side. On the left, an iPhone screen shows the Vitame Instagram profile. The profile photo is Vitame's logo (five circles forming a 'V') in a rainbow gradient against a black background, encircled by a thin, vibrant gradient border. The username 'vitame' is visible, along with '123 posts' and '1234 followers'. On the right, a Twitter profile mockup displays the same rainbow gradient Vitame logo as its profile photo, with the cover photo featuring a horizontal lineup of five colorful Vitame juice bottles against a black background. The profile name 'Vitame' and handle '@drinkvitame' are also visible.
Mockups of Vitame's social media profiles displayed side-by-side. On the left, an iPhone screen shows the Vitame Instagram profile. The profile photo is Vitame's logo (five circles forming a 'V') in a rainbow gradient against a black background, encircled by a thin, vibrant gradient border. The username 'vitame' is visible, along with '123 posts' and '1234 followers'. On the right, a Twitter profile mockup displays the same rainbow gradient Vitame logo as its profile photo, with the cover photo featuring a horizontal lineup of five colorful Vitame juice bottles against a black background. The profile name 'Vitame' and handle '@drinkvitame' are also visible.
Mockup of a Vitame billboard set against a dark background. The advertisement features a black backdrop. On the left side, the white Vitame logo (five circles forming a 'V') and 'vitame' text are displayed. Below, the white headline reads 'Freshly Pressed, Naturally Powered', with 'www.vitame.com' underneath. On the right side, five Vitame cold-pressed juice bottles with distinct colorful gradients are lined up horizontally.
Mockup of a Vitame billboard set against a dark background. The advertisement features a black backdrop. On the left side, the white Vitame logo (five circles forming a 'V') and 'vitame' text are displayed. Below, the white headline reads 'Freshly Pressed, Naturally Powered', with 'www.vitame.com' underneath. On the right side, five Vitame cold-pressed juice bottles with distinct colorful gradients are lined up horizontally.
Mockup of a Vitame billboard set against a dark background. The advertisement features a black backdrop. On the left side, the white Vitame logo (five circles forming a 'V') and 'vitame' text are displayed. Below, the white headline reads 'Freshly Pressed, Naturally Powered', with 'www.vitame.com' underneath. On the right side, five Vitame cold-pressed juice bottles with distinct colorful gradients are lined up horizontally.