"Vitame is a cold-pressed juice brand inspired by the power of nature. Using fresh, nutrient-rich ingredients, Vitame creates energizing juices crafted to bring health, flavour, and vitality to your daily routine." — Brief by @designerbriefs on Instagram

Vitame is a bold, minimalist brand identity designed to celebrate the freshness and vitality of cold-pressed juices. The visual direction leans into clean lines, simple forms, and vibrant colour — reflecting the brand’s commitment to natural ingredients, energy, and purity.

At the core of the identity is a distinctive logo built from five circular forms that come together to create a bold “V” — a direct reference to the Vitame name and its five signature juice flavours. The use of geometric shapes reinforces the idea of simplicity and clarity, while creating a strong, memorable visual mark.

The brand palette pairs a stark black-and-white foundation with a spectrum of bright, high-energy colors inspired by fresh fruits and vegetables. These colors are used in smooth gradients that wrap around packaging and graphics, bringing a sense of movement, flavor, and vitality to the brand.

Typography is kept clean and modern, supporting the minimalist aesthetic while ensuring clarity and consistency across applications. The packaging design extends the visual identity through sleek bottles and flavor-specific gradients, creating an intuitive connection between each juice and its ingredients.

This project showcases a cohesive visual system that balances simplicity with impact — resulting in a fresh, energetic brand that feels modern, confident, and alive.

The Vitame website was designed as a natural extension of the brand identity. Built in Framer, the site features a sleek, minimalist layout brought to life through subtle animations and interactive details. Clean structure, intuitive navigation, and generous white space allow the content and visuals to breathe, while enhancing the overall user experience.

Every element was designed with responsiveness in mind, ensuring a seamless experience across desktop, tablet, and mobile devices. The result is a visually engaging, user-friendly website that captures the freshness, energy, and vitality of the Vitame brand — translating its visual language into a dynamic digital space.